Marketing Automation Specialist

Marketing Automation Specialist

London (hybrid working)

6 months Contract (Inside Ir35)

As a Marketing Automation Specialist, you will play a crucial role in driving growth through high-impact email marketing campaigns using HubSpot. You will be a self-driven and a dedicated individual with a detailed understanding of Automation in Marketing.

What we are looking for?

• You will have experience working within Marketing Automation/Email Marketing and having technical experience using HubSpot is essential with knowledge of Salesforce integration.
• Extensive knowledge of building campaigns on HubSpot
• Understanding of the customer base and trends
• Ability to work independently and as a self-starter
• Excellent written and verbal communication
• Ability to work in tight deadlines and across multiple workstreams

Main Duties

You will be developing and executing email marketing programmes, testing campaigns, and deploying strategies to enhance customer relationships and drive growth.

You will also:

• Create and optimise nurture programmes through the building of campaigns on HubSpot
• Ensure a successful integration of marketing automation tools across HubSpot and Salesforce
• Develop and manage workflows and leads through the sales funnel on Salesforce
• Monitor campaigns performances and matching against internal and external stakeholder KPI's
• Review customer data and behaviours to inform of any strategies and opportunities for new workflows.

GCS is acting as an Employment Business in relation to this vacancy.