Pardot Architect

About the job: Wipro’s dynamic approach to people, process, and technology has led them to be an industry leader for decades. Additionally, since 2006, Wipro has helped companies power their business with the cloud. We provide professional services that help enterprises move faster, rethink processes and change the way their employees work. Responsibilities: * The Pardot Architect is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the platform better. * Support the Pre-Sales Team in responding to RFP's, POV's in terms of providing Estimations, Scope Definition, Assumptions/Dependencies for the recommended Solution & be part of Customer Orals when needed to present the Solution. * Be a leader for the Marketing Cloud group in the organization by mentoring Junior members of the Team in terms of their career aspirations/directions, driving them to take certifications, Solutions/Idea Building, etc. * Collaborate with marketing and technical teams to gather and analyze business requirements. * Participate in code reviews and ensure adherence to coding standards and best practices. * Troubleshoot and resolve issues related to Pardot. * Stay up to date with the latest trends and technologies in Pardot * Create technical documentation related to Pardot solutions. Requirements: * Perform configuration and administration of Pardot * Implementing and demystifying advanced Pardot functionality e.g. Form Handlers, Landing Pages, UTM tracking, cookies / behavioral tracking etc. * Experience in Developing custom integration solutions with websites and landing pages using the Pardot API’s * Manage and advise on email marketing campaigns and best practice using Pardot platform. * Experience in action-based nurturing and lead scoring. * Report on key metrics and interpretation of the campaigns data. * Manage Salesforce, GoToWebinar, Google Analytics, Google Ad and other 'connector' integrations with Pardot and ensure flawless data sync * Manage Pardot and Salesforce connector configuration and synchronization including custom solutions. * Support and uphold the highest standards of data governance and data protection including validation, cleansing, and augmentation/appending. * Experience in implementing advanced marketing automation workflows within a medium to large organization. * Experience in Release Management with multiple phases. * Production Deployment Best Practices * Experience in working Agile methodology * Excellent learning agility to expand your expertise into Salesforce eco system products. * Good to have Pardot Consultant Certification, Salesforce Admin, Salesforce PD1 & SFDC Platform working knowledge in terms of Configuration, Apex Programming, etc. * Ability to manage medium size Marketing Automation team. Equal Opportunities: Wipro is an Equal Employment Opportunity employer and makes all employment and employment -related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law. Why wait? Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you