Strategic Insights Lead

We are looking for a dynamic individual who excels in data-driven environments and is eager to make a tangible impact by enhancing systems within a B2C setting. If you're passionate about using data and analytics to drive business decisions and improve outcomes, we want to hear from you! 3 month initial contract Flexible day rates inside IR35 via umbrella Hybrid working - 3 days in London and 2 days remoteWhat You'll Do: Lead the measurement of customer engagement strategies, ensuring they translate into meaningful commercial results. Identify opportunities for improvement by analysing data and experimentation results to optimise business impact. Develop insightful metrics that influence decision-making and encourage platform adoption, collaborating with stakeholders to unlock value. Empower decision-makers to leverage data and machine learning insights in their processes. Provide engineering insights to ensure accurate data handling for product development and reporting. Communicate findings through compelling storytelling, using clear language and impactful visualisations to drive change.Skills & Experience Required: Proven experience in campaign performance measurement and KPI scoring. Strong proficiency in coding languages such as Python, R, and SQL, alongside a solid grasp of mathematical principles. Experience in digital ecosystems with an understanding of how platforms like Search, Content, Websites, and CRM interconnect. Excellent problem-solving, critical thinking, and analytical skills. Ability to navigate commercial environments, understanding the broader business implications of data-driven decisions. Experience working in Agile environments. Customer-focused with strong communication and presentation skills, capable of translating technical insights for non-technical audiences. Team player with a collaborative approach across departments. Solid experience with statistics, A/B testing, and hypothesis testing, including understanding statistical significance.If you're ready to take on a senior role in a hands-on, collaborative environment, apply today